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60th Anniversary, Humanities, CMU ― Logo Design Contest

60th Anniversary
Humanities, Chiang Mai University
Logo Design Contest
The Distorted Fingerprint ―

The basic idea behind this design is to take inspiration from a human fingerprint because a fingerprint is a mark that identifies an individual person.

It also demonstrates that the object has been handled by humans. exhibits the invention of human things till there are many things that arise from human creativity, whether it is language, culture, and way of life
The Wisdom Waves ―

The primary concept is to integrate human brain waves and sea waves. aiming to depict human thoughts that are always changing.

Like a restless tidal wave, something new is continually invented like the Faculty of Humanities, Chiang Mai University have been a continuous source of new waves to adapt to the times.​​​​​​​

Visual Identity

As a result, components that both demonstrate modernism were chosen. The primary hue is purple, the color of Chiang Mai University. But make it fresher and brighter while also adding a gimmick to the logo. not too flat, resulting in a vivid pink that is close to purple. 

To experiment with color light, add gradient to make the logo more humorous and emphasis on its placement on a white background, which is the color of Faculty of Humanities, Chiang Mai University. The main font idea is  to preserve a basic, modern style and to make the text legible, by using a san serif font style ― 
Bluesummers ― Suphakorn Kumprawat
Visual Designer, Illustrator

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60th Anniversary, Humanities, CMU ― Logo Design Contest
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60th Anniversary, Humanities, CMU ― Logo Design Contest

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